Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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HM
HM
99 products
Zara
Zara
22 products
Pull and Bear
Pull and Bear
30 products
LEGO
LEGO
10 products
Puma
Puma
25 products
Britax Roemer
Britax Roemer
1 product
Calvin Klein
Calvin Klein
1 product
Citizen
Citizen
9 products
Chicco
Chicco
5 products
Converse
Converse
0 product
Fisher-Price
Fisher-Price
4 products
Fitbit
Fitbit
28 products
Johnson Baby
Johnson Baby
4 products
Lacoste
Lacoste
8 products
Gucci‎
Gucci‎
13 products
Oral-B
Oral-B
0 product
Sekonda
Sekonda
10 products
Tommee Tippee
Tommee Tippee
0 product
Sony
Sony
2 products
USN
USN
1 product
Vera Wang
Vera Wang
33 products
Victoria Secret
Victoria Secret
9 products
MAC
MAC
5 products
Samsung
Samsung
8 products

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